Triceratops, Sabor Tooth Tiger, Homosapiens, and the Quagga Essay

Triceratops, Sabor Tooth Tiger, Homosapiens, and the Quagga - Essay Example Although it was believed to have existed for more than 10.000 years ago, its fossils were only found in 1841. Sabertooth tigers were carnivorous animals as explained by Michael Henderson, paleontologist and curator of earth sciences at the Burpee Museum of Natural History in Rockford. These animals were efficient-killing machines and preyed on deer, bison, ground sloths, mastodon and even small mammoths. Their 7 inch-long teeth proved helpful in their hunt for bigger animals. In fact: "Saber-toothed cats came up with an efficient way to dispatch their prey by evolving enlarged canines. Big cats, such as lions and tigers, often kill their prey by suffocating it. They bite down on the neck of their prey and cut off its air supply. ( qtd. from â€Å"Oversized Teeth Helped Saber† 1). The La Brea Tar Pits in California is a testimony of how smilodons were trapped while feeding on mammoths. The extinction of the saber tooth has been a puzzle to many scientists up to now. One hypothesis for its extinction is the end of Ice Age. According to Anton ( 2002 ) â€Å"Pliocene also brought a significant decline among the machairodont cats. From the variety of genera existing during the late Miocene (Machairodus, Paramachairodus, Metailurus), only the large metailurine Dinofelis persisted In their turn, the group of modern felids with conical canines increased their diversity with the appearance of the first members of the Lynx group ( p.213). In short, the saber-tooth cannot adapt anymore to its environment that is why other feline species replaced it. Humans, that’s what homo sapiens are. Bipedal primates that belong to Hominidae, the great ape family. Homo sapiens were known as hunter gatherers before the introduction of domestic farming came about. They were nomads who travelled from one place to another in search for food. Homo sapiens know how to use tools to defend themselves or to stage an attack on a prey which is usually an animal. The vegetation of

Strategies and Plans Adopted by Businesses in the Recession Essay Example for Free

Strategies and Plans Adopted by Businesses in the Recession Essay The long-term strategies and short-term plans adopted by businesses in the recession The recession has different impacts/effects on businesses/organizations as all businesses do not operate in the same market/sector. This causes the need for businesses to come up with strategies and plans for business survival. Strategies and plans adopted by businesses are tactics developed by businesses to aid them reach a particular goal/target. Plans adopted by businesses help them look ahead, focus on key points and prepare for opportunities and problems. Then strategies are developed to assist the aim of the plan to eliminate or reduce flaws to make sure the plan is carried out successfully. Burger King (BK) and McDonald’s (McD’s) although both operating in the restaurant/fast food market, they both dealt with the recession differently. BK planned to increase sales by drawing in more customers and survive through a pricing strategy change and investments. They sold some of their products at a loss in order to cope with the recession as consumers were looking for cheaper value meals. I think the purpose of this plan was to increase the profitability of the business. This forced competitors to sell their products at a loss to try and increase sales and stop BK from benefiting from the current recession as it has a well-known brand name which spelt trouble for smaller competitor businesses. BK’s low price strategy was heavily skewed towards poorer economic groups in the US who have been hit particularly badly by unemployment this made their prices reasonable and affordable by all income groups. Focusing on customers from the poorer economic group might have helped boost sales as they and other customers not hit by unemployment would be able to make purchases without great concern. As BK’s sales during the 2006 trading period was weak, they invested $3m to strengthen its UK operation and a marketing push has since paid off. Part of the investment was put towards the development of products which as a result Angus Burgers and the spiced up Angry Whopper were created. A spokesman said these products have played well which means their strategy worked and the investment wasn’t in vain as they achieved a 13% rise in quarterly profits to $50. 2m (? 31. 7m) as stated by guardian. co. uk. BK’s menu remains unchanged centred on burgers, fries and fizzy drinks trying to gain more sales from repeat customers. Being narrowly focused in the recession is not such a good idea as the whole economy is affected by the recession even though it has a greater impact on some groups. BK’s strategy is a dangerous strategy because they are relying heavily on old repeat customers. If those customers changed their taste, it would have a huge impact on BK’s sales and solutions to their situation could be being used by McDonalds leaving BK with no room to improve their performance. The best way to go about a situation like this is to focus on a strategy that would benefit and target everyone bearing in mind the areas which have been heavily affected to assist in controlling price levels. Using the full potential of the business/extension strategies could help save a business from a recession. This could create a loss in the short run but the business can recoup its costs in the long run if successful. However, McD’s approach to the current recession is different compared to the plans and strategies adopted by BK. BK is narrowly focused compared to McD’s as McD’s provides a variety of menus like the breakfast and the kids meal menu. McDs has diversified into salads, Panini’s and cappuccinos in the hope of satisfying so-called soccer mums which is a strategy to attracts more customers. By diversifying its products, McD’s is able to attract different types of customers like healthy eaters and regular caffeine takers. This expansion of product range strategy widens their target customers range allowing them to increase sales and market share. British Airways (BA) operating in the airline market tackles the recession completely different from McD’s and BK. During the recession, according to BA’s first half (April September) pre-tax profit and loss chart, their profits dropped dramatically from roughly ? 610m to ? 50m according to the chart given in the period 07/08 to 08/09 which is around the time the recession begun. They went on to make a further loss of ? 292 Million in the 09/10 period. This sparked a cause for concern. BAA adopted a short-term plan which was heavily centred on the workforce as the airport’s operator was believed to be overstaffed. They decided to reduce the number of staffs and advice some workers to work for free in order to cut labour cost expenditure (inc. Bonuses and allowances) to reduce the loss their making to stay in the competition. Chief executive Willie Walsh and 800 workers agreed to work for nothing voluntary in the month of July to help the company survive and reduce expenditure. This strategy although would help, it brings disadvantages. From this plan, their employer name brand will be affected as a lot of the staff will be unsatisfied causing the union to get involve and also affecting BAA’s operations which in turn affects their customers as the airline will not be operating effectively and running smoothly causing disturbances and leaving customers displeased. The recession causes businesses to come up with plans and strategies in order to survive and stay in the competition. BK, McD’s and BA all adapted different plans and strategies to survive. BK remained firmly rooted in their burgers, fries and fizzy drinks menu, reduced their pricing levels, invested in the launch of new products and marketing and also, targeted those hugely affected by the recession to gain sales by reducing their prices for some products for the population with a low income; charging both high and low prices in other words their pricing strategy was universal pricing (appealing to everyone upper, middle and lower class). Their rivals adopted a different strategy and plan although they both operate in the same market. McDonald’s diversified their products – introducing new products to target other types of consumers i. e. â€Å"soccer mums† as it already has menu’s which targets other consumers like children and healthy eaters. Also, they ran plenty of bargains and distributed gazillions of coupons which played a good part in their survival. BA was making a huge loss so they reduced the amount of employees as a means of cutting expenditure to help them survive. This strategy caused complications for their operations which left customers dissatisfied during the crisis and also the trade union decided to get involved as some of BA’s staff disagreed to the changes that was to take place.

Sewage Treatment Essays -- essays research papers

Sewage Treatment Where does the wastewater go? When water goes down your sink or toilet, it travels through small pipes to much larger trunk sewers. The sewer systems are built to the slope of the ground around the Elbow and Bow Rivers. This slope allows most of the waste to go down by gravity, rather than expensive pumps, to one of four plants. To handle low areas, which do not have enough slope, pumping stations have been made. How is wastewater treated? Wastewater treatment in Calgary involves the following processes: Preliminary treatment: The water flow is slowed down to get the sand, gravel and other materials to settle out into grit tanks. The waste is then strained by bar screens, which remove large solid objects like sticks. All material collected by grit tanks and bar screens is washed and then taken to a landfill. Primary treatment: The screened water flows into settling tanks, allowing more solids to settle to the bottom of the tanks. Also at this stage, "scum" (oils and greases) are scraped off the top of the water. This is pumped to large tanks, for disposal. Secondary treatment: The half treated water then goes by gravity to covered aeration tanks where it is mixed with "activated sludge" which contains aerobic bacteria. The bacteria eat the organic things remaining in the water. In order to provide a good environment for the bacteria to multiply, air is pumped and spread into the water by blowers. The water, air and ...

Designing a Butterfly Garden for the Blind :: Architecture Design Essays

Designing a Garden for the Blind Nature is so beautiful. It is unfair that due to uncontrollable circumstances, some people are unable to fully enjoy it. That is up until now. With the new wave of handicap focused services such as restaurants for the blind, even the blind can experience life the way it should be experienced, which is why I have designed a garden for the blind, or Jardin de la Nuit(Garden of the Night). I will begin explaining my design by describing the path that has been chosen for this project. It is based on the land behind Hume that has a downward slope and a creek. The path begins behind Hume West near the sidewalk. It starts towards the creek and turns around the tree and stones placed to the left. It then continues toward the creek to the left of the trees and bench. There is then a path already warn down from excessive use that will be followed back up towards the Hume buildings. The path will then pass to the right of the two benches and around the large oak tree back towards the beginning of the path. Since the land is really steep in this area, the rails already existing will be used to walk up towards the buildings. The path will follow the curve of the railings back towards the creek. Here the land is really steep and hard to walk down. In order to use the least amount of effort, the path will then zigzag down the slope where it will finally end down by the creek near Hume East. The plants and herbs that have been chosen are fragrant, textured or edible. Some are a combination of these criteria. In order to prevent sensual overload I have alternated between the three. This will help set a pattern and allow the visitors to know what to expect and how to experience each. For example, at the beginning of the path there will be basil, an edible herb usually used for seasoning. Around the stones and tree, jasmine will be planted, which has a very soothing and strong scent. After leaving the stones towards the creek, there will be lamb’s ear, which is very soft, followed by another edible plant.

M&M Project

They are one of the most popular candles In America, being Included In many different outlets Including MASCARA, hot air balloons, video games, you name It. In this report I plan to go over each individual part of the M&M report that was conducted throughout the course of the class. While doing that I will try to explain it to the best of my ability in the simplest terms possible so even someone who doesn't have a lick of statistical knowledge will be able to understand what took place and be able to grasp the results. Part 1 In the first part of the M report, we had a very simple task.The task was to go UT to a convenience store and buy three bags of M, and count how many different pieces of candy were In each of the three bags. Out of the entire student's in the class I would say every single student's count of each individual color was different. But for the classes sake all of the colors were added up, as was the grand total of all the candies combined in the three bags. The gran d total was: Blue 934, Orange 1025, Green 928, Yellow 639, Red 556, Brown 616 and the total being 3684. It is interesting because watching the video they said that certain colored candies have a higher percentage than others.One of those colors being Red, and Red is the lowest. Part 2 In part 2 we were tasked to find the sample proportions as well as the sample mean. After we finished calculating those two, a histogram was created. After that, another sheet on the spreadsheet was used to calculate a descriptive statistics. Finally a summary of a list of things was needed to be gathered for the final portion. There Is a pretty simple to calculate the info that is generated in the descriptive statutes. There is a handy tool called staunch that If you plug In a few numbers It will spit back the answers that you are searching for without all the fuss.Part 3 In part 3 our goal was to construct confluent intervals for the proportion of each color as well as the mean number of candles per bag. A 95% confidence level gives an indication of how accurate your calculated value is, which Is more accurate than simply the mean or the median. A 95% confidence level means that 95 out of 100 times your value will fall in between your confidence interval; so 95 out of 100 times 1 will De In your consonance Interval. I en enlarger your consonance level (percentage) the smaller your interval will be and therefore the more accurate your results will be. Part 4For Part 4 we were tasked to find the null, alternative hypothesis, the critical value, test statistic, whether or not to reject the hypothesis, and the conclusion of each individual color. As well as a test claim to determine if the bag would have more than 54 pieces of candies. The null hypothesis basically states that there is no statistical difference between the groups you're comparing. The alternative states that there is a difference. You accept the null when your statistical analysis value is below the critical value, which depends on the p value. For this section we had to get calculate for each individual color.After that, we had to test that the bag had more than 54 different pieces of candies. Part 5 Finally, for part 5 we had to do a similar test as part 4 except this time it wasn't for all of the colors. It was only for red and brown combined. So we do the same formulas that were used in part 4, and we were able to achieve the answers we were looking for. We found that for red and brown the critical value at . 05 alpha, was 1. 960 the test statistic -1. 773 and we failed to reject it. Quality Assurance I would say that from watching the video, there seems to be two reasons that loud affect the process of the colors.One of the reasons that I think the colors could potentially be off target is because it is possible that the ink gets low in the tanks that spray the gloss onto the pieces of candy. Another reason that they could be discovered is when they are all mixed together; they may or ma y not be dry. If they aren't dry, then there is a chance that some of the pieces could rub together, and some of the color could rub off on the candy. The package distribution is another thing that would affect the percentages of the candies.Although in the video is talks bout how certain colors have a higher or lower or share a mixed percentage, there is a chance that even knowing that, the machine could make errors, and divvy out some out the pieces incorrectly. Conclusion Overall the project was something that was interesting to work on. It offered some new insight on the M&Ms candy itself. Prior to doing the assignments I had no clue that they were broken down into specific percentages, nor do I know that they had people that studied the colors of the candy! Also when you bring statistics into the mix, it also adds another layer of fun so to speak.

Turners Syndrome essays

Turners Syndrome essays Turner's Syndrome- (Webster's definition) A chromosomal disorder resulting in a syndrome characterized by specific dysmorphic features (short stature) and organ malformations (gonadal dysgenesis) Turner's Syndrome- (Anastasia and Rosebud's def.) "It's something that makes me different from other people. It's something that I'm proud of, and ya know what? I have a pretty normal life." When I was assigned this report, I decided to do a little more than the average person does. When I was doing all of the research, I wondered what it would be like to have TS. Well, through the wondrous powers of the Internet, I was able to take a peek at TS by talking to two young women who have it. What did they have to say? Suprizingly, they were extremely open and happy. These girls were full of life and weren't letting TS get to them. Anastasia is 11(from Cincinnati, Ohio), and Rosebud (screen name) is 24, from Minnesota. Anastasia was diagnosed when she was 4 months old. She commented, "It's really not that bad once you get use to it." As a young child, she always is picked on about her shortness. However, she wanted to make it quite clear that she was only picked on about her shortness, and not her TS. Anastasia is in the 6th grade, (Caucasian) and wants to become famous. She takes GH shots to help her growth and shouted to the chat room, "I have TS...and I'm proud of it!!" Rosebud is 24, Caucasian, and single. She was diagnosed when she was 11. She comments that, "I would have to say that I've had a pretty normal life." Rose bud was never teased as a child or as an adult. Children don't really know about TS, but her playmates never made fun of her. Rose also took GH shots when she was younger to help her with the TS, but she doesn't take them anymore Turner's Syndrome is a rare chromosomal disorder of females (1:2500) characterized by short stature and the lack ...

Postmodernism in photography Essay Example

Postmodernism in photography Essay Example Postmodernism in photography Paper Postmodernism in photography Paper Postmodernism in photography and the notion of post-photography seen through a retrospective analysis of color implication in Evergons work. This research is inspired by an inject print Vegator Beach, Goa, India 2001, by Evergon and baised on Photography After Art Photography, an essay by Abigail Solomon-Godeau and a book by W. J. Mitchell Reconfigured Eye: The Visual Truth in The Post-Photographic Era Post Modernism : What does it mean? Rather than a style post modernism presented photographers with strategic options. To use it more self-consciously, exploring depictions of the body, for example, through contemporary social, economic, and political discourse. As a consequence, postmodernist photographers break into taboo subjects, representing for instance sexuality, (of children, of adolescents, gay men, .. ) A second postmodernist strategy is to exploit and embrace earlier styles in art, even styles condemned as artificial, and use them to make photography. (Pultz, John, Photography and the Body, The Orion PublishingGroup,London,1995(chapter6pp. 144-169). Postmodernism is a complicated term, or set of ideas, one that has only emerged as an area of academic study since the mid-80s. The problem with postmodernism is that it is hard to define because it is striving to be new all the time. How does it do this? It denies the any existence of the past but it re-uses it by deconstructing it into forms and pieces, which are unrecognizable. It is not only subject matter which is new it is also form. In order to achieve new forms it uses past by referring to previous styles, genres and forms that creates something original. Once it has been created it is no longer post-modern because it has become real, solid, it is no longer about the future it is about the past. Consequently, postmodernism is hard to define, because it is a concept that appears in a wide variety of disciplines or areas of study, including art, architecture, music, film, photography, literature, sociology, communications, fashion, and technology. Its hard to locate it temporally or historically, because its not clear exactly when postmodernism begins, but according A. Solomon-Godeau, talking about postmodernism in photography, we may take as a point of departure a Mirrors and Windows photo exhibit, organized by john Szarcovski in 1977, where within modern photography the idea of postmodernism came to the fore of the days of the issues of respective uses of photography, raised by Andy Warhool, Robert Ruchenberg and Ed Rusha. Those (postmodern) ideas actually encompassed photography and encouraged the mixing of other media with photography, allowing photographers to experiment with the medium and its possibilities, crossing borders and breaking down taboos in relation of art making. Those process of quotation, excerption, framing, and staging ( ) necessitate uncovering strata of representation stated A. Solomon-Godeau, in Photography After Art Photography essay, and as we can see it in Evergons early collages, Xerox color prints, Interlocking Polaroids, and large-format Polaroids.

How to Get Into West Point 3 Key Tips

How to Get Into West Point 3 Key Tips SAT / ACT Prep Online Guides and Tips Located in West Point, NY, West Point is also known as the United States Military Academy. West Point is one of the most prestigious universities in the country and is extremely competitive to get into. It also has an in-depth application process with some unique requirements that you won’t see at non-military colleges and universities. In this article, we’ll cover exactly how to get into West Point, from the test scores you should aim for to the logistical requirements of your application. How Hard Is It to Get Into West Point? In order to judge how competitive a school is, you need to look at its acceptance rate. West Point has a 10% acceptance rate. That means it’s very selective. When you’re applying to a highly selective school like West Point, you need to make sure your application is as perfect as possible so that you stand out from the crowd. The vast majority of West Point applicants will be highly qualified - you need to be even more so. Your SAT/ACT scores, grades, recommendations, essays and extracurricular activities are all super important parts of your West Point application. You need to have high marks across the board to be a competitive applicant. What Is West Point Looking For in Its Students? You can learn a lot about what a college or university is looking for in its students by looking at its mission. Let’s take a look at West Point’s mission: The United States Military Academy's mission is to educate, train and inspire the Corps of Cadets so that each graduate is a commissioned leader of character committed to the values of Duty, Honor, Country and prepared for a career of professional excellence and service to the nation as an officer in the United States Army. West Point has a unique mission among colleges and universities: it’s not only trying to educate students at the highest levels possible, it’s also preparing students to serve in the United States military after graduation. West Point graduates will go on to act as officers in the United States military; they’re required to serve for five years on active duty. Because West Point graduates will become soldiers, West Point looks for unique qualities among its applicants including: Academic Prowess: West Point trains officers in the US military who will go on to lead people in challenging situations. West Point wants the best and the brightest for its students. Physical Fitness: West Point requires applicants to pass a physical fitness test (more on that later). Students at West Point will have to take rigorous physical fitness classes, so it’s important they have a base level of fitness. Character: Being involved in the military requires a strong character and spirit of service. West Point looks for applicants that have demonstrated a selfless desire to help others. Can You Apply to West Point Early? West Point doesn’t have an early action or early decision deadline. Every applicant has to abide by the February 28 regular admission deadline. West Point Admissions Requirements and Deadlines All West Point applicants must meet the following personal qualifications before applying: Be at least 17 but not older than 22 on July 1 of the year they enter West Point Not be married Not be pregnant Not be legally responsible for support of any children Be in good physical and mental health Pass a medical exam (DODMERB) Above average strength, agility, and endurance A strong performance on the West Point Candidate Fitness Assessment (CFA) West Point provides a candidate questionnaire if you have any questions about your eligibility based on these requirements. In addition, all applicants must have a Social Security number at the time of their application. West Point also requires that applicants receive a nomination to attend. You can get either a congressional nomination or a service-connected nomination. There are only a few approved sources of congressional nominations: Your representative in Congress Your US senators The Vice President of the United States Delegates to the House of Representatives from Washington, D.C., the Mariana Islands, Guam, American Samoa, and the Virgin Islands The Governor of Puerto Rico The Resident Commissioner of Puerto Rico The Secretary of the Army The following applicants have what are known as service-connected nominations, which means that the applicant has a connection to someone in the US military. Sons and Daughters of "career military personnel" (Army, Navy, Air Force, Marines, and Coast Guard) Members of Regular Army and Reserve Components (Army, Army Reserve, and Army National Guard) Sons and Daughters of Deceased or Disabled Armed Forces Veterans Sons and Daughters of Medal of Honor Recipients Army Junior and Senior ROTC Programs and Honor ROTC Units of Other Services There are specific requirements to being service-connected, so make sure you check them out on West Point’s website. West Point applicants are also required to submit the following: High school academic transcripts SAT or ACT scores SAT or ACT writing scores 4 letters of recommendation West Point application essay What GPA Do I Need to Get Into West Point? West Point is very competitive to get accepted to. West Point only accepts 10 students out of every 100 applicants, which means that you need to have a stellar application to be considered. One of the most important factors on your application is your GPA. While West Point doesn’t have a minimum GPA requirement, you can look at the average accepted GPA of West Point students to see what you need. The average GPA of admitted West Point applicants is 3.74. You’ll want to at least meet this GPA to apply. Your application will look even better if it’s higher than the average. That means you’ll need mainly A’s (you can have a few B’s peppered in) to achieve this GPA. Since West Point values the academic preparedness of its applicants, you can also demonstrate how serious you are as a student by taking AP, IB, honors, or other advanced classes. If your grades aren’t perfect, you can compensate with high standardized test scores. What Test Scores Do I Need to Get Into West Point? West Point applicants traditionally have competitive standardized test scores. Just as with GPA, you’ll ideally want to meet, if not exceed, the average standardized test scores of West Point’s admitted applicants. The average SAT composite score for West Point admitted applicants is 1340 (on the 1600 point scale). West Point does something known as â€Å"Highest Section† scoring. That means they consider your highest scores on each section. So, for instance, if you took the SAT in May 2018 and earned a 690 on Reading and a 740 on Math, then took it again in August and earned a 770 on Reading and a 700 on Math, West Point will take the highest score on each section (in this case, 770 and 740). That means it’s in your best interest to take the SAT at least twice before applying to West Point - you can’t hurt your score by going down the second time you take the test. The average ACT score for West Point admitted applicants is 28. West Point doesn’t indicate whether it also takes your highest score on each section for the ACT. You’re also required to take the writing section on both the SAT and ACT. West Point doesn’t require any SAT subject tests. How to Write Your West Point Application Essays West Point requires that you submit an essay as part of your statement. The essay topic changes yearly and you only get access to the prompt after confirming your eligibility via birthdate and Social Security number, so I can’t offer specific information on the prompt for this year. However, you’ll likely also have to write an essay as part of the nomination process so that your representative, senator, or the Vice President can get to know you. While there’s no specific formula for what you need to write to get nominated by your congressional representative, successful essays typically do the following: #1: Clearly Demonstrate Interest in West Point and the US military Deciding to go to West Point is a big choice - one that will affect the rest of your life, even beyond graduation. Your essay should indicate why you want to make a commitment to West Point and the military. You need to have clear, compelling reasons. #2: Highlight Your Qualifications for Going to West Point It's extremely competitive to get into West Point. Your representatives will be asked to write multiple letters, so the competition really starts with this letter. You need to show why you deserve their recommendation. Your representative won't have your full West Point application, so you'll need to highlight your academic and extracurricular qualifications to them. #3: Write Clearly and Double-Check for Errors It should go without saying, but your letters should be well-written and error-free. Ask someone to proofread your work and get (at least) a second opinion on the content. so you can be sure you're making a compelling case for why you need a letter of recommendation. 3 Tips for How to Get Into West Point Getting into West Point is difficult, but not impossible. Here are some tips for successfully being accepted at the US Military Academy. #1: Start the Process Early West Point has unique application requirements. Among them, a nomination from an important political representative. You need to build in time to reach out to these representatives and establish a relationship before submitting your application. You also have to pass a physical fitness test. That’s not even to say anything about the other application requirements, such as taking the SATs and writing your West Point essay. West Point recommends that students start their applications as early as possible - often, mid-way through their junior year. If you wait too long, you won’t be able to get all of the application pieces together in time. #2: Know the Application Requirements West Point has unique application requirements. If you’re missing any one of them, your application won’t even be considered. Make sure you familiarize yourself with these requirements before submitting. Otherwise, you’ll waste your time. #3: Demonstrate Why West Point Is Right For You West Point is not like most other colleges and universities. You need to prove that it’s the right opportunity for you, which means thinking about more than just the stellar education you’ll receive. You need to show that being a part of the military is something important to you, too, and that you’re committed to this career path. Recap: How to Get Into West Point West Point is one of the most competitive schools in the United States to get into. In order to be accepted, you need to have strong academics, high test scores, and stellar recommendations from many people, including your member of Congress or US senator. Start on your West Point application early, put effort into it, and you’ll be on the right track. What’s Next? Thinking about college? Read our guides to developing a target ACTorSAT score to get into your target colleges. Read our guides to learn more about AP tests, such as how long they areand how can you deal with exhaustion. Have you taken the ACT or SAT yet? Not sure which one you’ll do best on? Read our guide to choose the test that’s right for you. Have friends who also need help with test prep? Share this article! Tweet Hayley Milliman About the Author Hayley Milliman is a former teacher turned writer who blogs about education, history, and technology. When she was a teacher, Hayley's students regularly scored in the 99th percentile thanks to her passion for making topics digestible and accessible. In addition to her work for PrepScholar, Hayley is the author of Museum Hack's Guide to History's Fiercest Females. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Compare and contrast the influence on employment policy of the Essay

Compare and contrast the influence on employment policy of the European Union and NAFTA on their respective member states. Evaluate their likely impact on the practice of International HRM - Essay Example nd being two of the world’s largest economies for instance, there are widespread differences in terms of complexity in decision making process and distinctiveness in terms of policies and organizational framework. However, the existence of such apparent similarities as well as differences to certain extent do not prevent or hamper the objective of this paper that seeks to offer a comparison between the two unions. This paper examines, discusses and analyses the influence on employment policy of the European Union (EU) and North American Free Trade Agreement (NAFTA) on their respective member states and also the subsequent and likely impact on the practice of international HRM. It also offers an overview of the impact of EU and NAFTA’s employment policies on the labor market of their respective member states. The North American Free Trade Agreement or NAFTA, is a trilateral free trade deal which came into force in January 1994, which was established with an aim of eradicating the huge amount of tariffs that were levied on products or goods which formed a part of trade between the three North American countries namely Mexico, Canada and the United States1 while the European Union or the EU is a conglomeration of several sovereign states merged together for various economic benefits. The main goal of the EU is the progressive integration of Member States economic and political systems and the establishment of a single market based on the free movement of goods, people, money and services2. This paper discusses the impact of such associations on the labor market, economy, and employment and discusses key concerns faced by them. It further discusses the extent of benefits, if any, or challenges and opportunities faced by them and trace the factors that highlight the similarities as well as differences between them. The European Union is constantly facing challenges from the enlargement of the Central and Eastern European states3 on account of transition as well

My Philosophy of Nursing Essay Example | Topics and Well Written Essays - 750 words

My Philosophy of Nursing - Essay Example One's philosophy in nursing embodies the concepts of holistic nursing where addressing the illness of a patient includes integrating not only medical interventions, but also other facets that are evidently needed by the patient: emotional stability, and improving social interaction, as required. One acknowledges that the nursing profession that focuses on the holistic nursing approach should continue to grow through learning updates and be involved in the continuous pursuit of higher education. The outlook on the profession remains optimistic as noted: â€Å"employment of registered nurses is expected to grow 26 percent from 2010 to 2020, faster than the average for all occupations. Growth will occur primarily because of technological advancements; an increased emphasis on preventative care; and the large, aging baby-boomer population who will demand more healthcare services as they live longer and more active lives†. The current discourse has successfully identified oneâ€⠄¢s personal philosophy in nursing as being able to provide direct and holistic patient care that ensures all facets of a patient’s illness is duly addressed through according to the comprehensive improvement of the well-being of the patient. The rationale and approaches were taken to develop this particular mindset and philosophy were presented. The vast opportunities for growth, in conjunction with a dynamic and multi-faceted approach to learning and practicing what one learned provides effective opportunities to be an instrumental.... It is at that moment that one was confirmed that nursing is the profession for me. Likewise, it is also then that one’s philosophy on holistic nursing started to evolve. The American Holistic Nursing Association (AHNA) defines holistic nursing as â€Å"â€Å"all nursing practice that has healing the whole person as its goal† (American Holistic Nurses’ Association, 1998, Description of Holistic Nursing). Holistic nursing is a specialty practice that draws on nursing knowledge, theories, expertise and intuition to guide nurses in becoming therapeutic partners with people in their care. This practice recognizes the totality of the human being – the interconnectedness of body, mind, emotion, spirit, social/cultural, relationship, context, and environment† (American Holistic Nursing Association, 2012, par. 1). One’s philosophy in nursing embodies the concepts of holistic nursing where addressing the illness of a patient includes integrating not on ly medical interventions, but also other facets that are evidently needed by the patient: emotional stability, spiritual counselling, and improving social interaction, as required. Approaches in Developing Nursing Philosophy The basic theoretical framework learned through course modules in nursing assisted in enhancing one’s knowledge on the profession. Courses in health promotion and maintenance, promotive and preventive nursing care, curative and rehabilitative management, continuation of care for patients with specific problems, and nursing management and leadership, among others are instrumental in providing the academic foundation. Immersion to actual nursing practice and direct access to patient care through various health care settings further acknowledged one’s firm

PERSONAL ETHICAL DEVELOPMENT EXERCISE Assignment - 1

PERSONAL ETHICAL DEVELOPMENT EXERCISE - Assignment Example A leader in my own rights, I shall feel responsible in relieving tension in the environment I am living in. Life with its fast pace causes humankind to be continuously circulating in surroundings which are full of stressful conditions. My mind and body will be aware of this strain while communicating with my fellow humans. The daily issues which harass me and my friends will be solved with patience and togetherness. I would like to be in the role of mentor. The issues of ill health due to obesity and related illnesses ranging from diabetes mellitus to cardiac illness are snuffing out the lives of even young people in this fast- paced age. Sedentary lives are more common with the advent of computers. All this points to one main solution of exercising. I would set an example by jogging every morning and encouraging my friends to accompany me. If I have a say, I would motivate the other students and together we would formally request for a gymnasium for our college where all the staff and their families can work out. Physical well-being is extremely essential. My family of four members is very close to me. My father, a religious and strict personality has been my role model. He believes in keeping family ties intact. His instructions and exemplary behavior have kept this family cozy and happy. Mother insists on all of us sharing the breakfast and evening meals together. Sometimes we find it hard to reach in time. However when we remember that no one would eat without our presence, we manage to do so. We talk freely during our meals and family issues are discussed here as these are the few occasions when all are together. Paying attention to each other is another habit that we have thoroughly enjoyed. I would gladly pass on tips from my experience to my friends and acquaintances. Studying for engineering, I am lucky to have many bosom friends who have given me many wonderful

Pope Gregory VII Research Paper Example | Topics and Well Written Essays - 2500 words

Pope Gregory VII - Research Paper Example From such evidence we come to understand that there are no biases as such and hence the source seems to be quite reliable for study. Contemporary reformers condemned the moral abuses that took place during that time. Two such abuses that were of primary concern were – 1) The heresy of Simony (the buying and selling of orders and offices in the church and 2) Nicolaitism (clerical marriage and unchasity) In 1059, after the Election Decree, the power of the emperor was reduced considerably while the Roman cardinals were given more power. This insightful book details the events of Pope Gregory’s rule, as he stood at the center of these affairs as the arch deacon of the Roman Church. The book describes Gregory’s religious motives of freeing the church from these heresies and gaining liberty for its people. The source being reliable would be very useful for the study. The author Rev. John Cowdrey was a medieval historian and a leading authority on the ecclesiastical reform movement led by Pope Gregory VII. In my opinion, the text served to kindle my interest further on the subject. Ephraim Emerton’s book titled ‘The Correspondence of Pope Gregory VII’ is a selection of Gregory VII letters from the Registrum that was translated by him. These letters served to highlight the zeal, hard work and vigor with which Pope Gregory pursued to bring about a revolutionary change in the conduct of the church. Professor Ephraim Emerton had authored many books but for this book of letters, he had only translated them. He was a graduate from Harvard College and was also one of the founders of the American Historical Association. In 1882 he was elected as the Winn Professor of Ecclesiastical History. These papal documents translated by Ephraim provides the reader with great insight through the evidence describing the religious policies of reform that Pope Gregory brought about during his period as Pope of the Christian Church. The book also serves to shed

Chimpanzee and the close relations to humans Research Paper

Chimpanzee and the close relations to humans - Research Paper Example Besides the genetic coding, which explains how we are similar genetically, there are also other factors, which could indicate a direct relation. The first is the way in which chimpanzees live socially with one another. They often live in cluster societies being lead by an alpha male as they hunt for food. They also form highly complex social relationships, which then takes the form of courtship and mating behavior. Like in human cultures, the alpha male gains support through the other members of the community (Power 37-51). Chimpanzees also have intelligences, which are comparable to that of humans and are highly intelligent in the animal kingdom. They have a social psychology in that they understand the organized roles in society. They are also capable of analyzing problems and solving them. One of these ways, which correlates extremely strong to human behavior, is through the creation of tools. Chimpanzees are one of the very few organisms that can create tools besides humans. Chim panzees also have an extremely complex form of language. This includes both nonverbal and verbal forms of communication as well as hand gestures and movements. So far, there have been over 500 different signs, which have been identified by scientists (Cohen 116-18). Besides the social components, which make chimpanzees similar to humans, there are genetic and biological components, which connect both species. There is less than a 2% difference in the genetic coding and variation of the gene sequence. This is due to minor changes in the genetic code. In addition, certain genes were removed while others were kept. It is hypothesized that these small mutations in the genetic code are what allowed humans to gain their adaptive features and since then has explained why humanity has prospered (Reeve, and Black 53-6). It is, however, pertinent to point out the differences that separate homo from pan. The first is the primitive method of locomotion. While humans now have the capability to w alk upright, chimpanzees still walk on all fours. Specifically, they walk on their knuckles, which has limited the development of the full range of motor functions in the hand. Even though they have a highly evolved social structure, it still operates on the premises of instinct and primal power, which is exerted through the use of force. Some of these are the result of biological evolution and some of the traits are the result of years of learning and knowledge accumulation as well as the passing down of traditions and skills. There is definitely a link between both chimpanzees and humans. The exact link and common ancestry has not been identified yet. As explored, there are many social and learning characteristics, such as the organization of communities, which are similar to both species. The undeniable facts of science show that genetically, we share similar coding which can only mean the result of a divergent evolutionary process, which occurred. There has also been a great dea l of research, which has been done in order to show the relationship between how chimpanzees and humans can interact with each other. There has also been research done into understanding the communication skills that chimpanzees possess. In order to find the definite link between the ancestry of humans and chimpanzees, not only must the genetic code be identified, but also do the fossils which would show the link. Works Cited Cohen, Jon. Almost Chimpanzee: Searching for What Makes Us Human,

Pope Gregory VII Research Paper Example | Topics and Well Written Essays - 2500 words

Pope Gregory VII - Research Paper Example From such evidence we come to understand that there are no biases as such and hence the source seems to be quite reliable for study. Contemporary reformers condemned the moral abuses that took place during that time. Two such abuses that were of primary concern were – 1) The heresy of Simony (the buying and selling of orders and offices in the church and 2) Nicolaitism (clerical marriage and unchasity) In 1059, after the Election Decree, the power of the emperor was reduced considerably while the Roman cardinals were given more power. This insightful book details the events of Pope Gregory’s rule, as he stood at the center of these affairs as the arch deacon of the Roman Church. The book describes Gregory’s religious motives of freeing the church from these heresies and gaining liberty for its people. The source being reliable would be very useful for the study. The author Rev. John Cowdrey was a medieval historian and a leading authority on the ecclesiastical reform movement led by Pope Gregory VII. In my opinion, the text served to kindle my interest further on the subject. Ephraim Emerton’s book titled ‘The Correspondence of Pope Gregory VII’ is a selection of Gregory VII letters from the Registrum that was translated by him. These letters served to highlight the zeal, hard work and vigor with which Pope Gregory pursued to bring about a revolutionary change in the conduct of the church. Professor Ephraim Emerton had authored many books but for this book of letters, he had only translated them. He was a graduate from Harvard College and was also one of the founders of the American Historical Association. In 1882 he was elected as the Winn Professor of Ecclesiastical History. These papal documents translated by Ephraim provides the reader with great insight through the evidence describing the religious policies of reform that Pope Gregory brought about during his period as Pope of the Christian Church. The book also serves to shed

Propaganda Essay Example | Topics and Well Written Essays - 1000 words

Propaganda - Essay Example Propaganda The word ‘propaganda’ was defined by Linebarger (1954) as consisting of â€Å"the planned use of any form of public or mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military, economic, or political" (p. 39). With the definition, one could effectively present an analysis of an advertisement that has been recognized as one of the best viewed ads of 2011: â€Å"Volkswagen’s â€Å"The Force†, in which a young Star Wars fan tries to use â€Å"The Force† on his father’s new Passat† (Holmes, 2011, par. 2). The advertisment definitely falls under the definition of a propaganda in terms of using mass-produced communication through the television and posting online with the purpose of eliciting emotion from the audience regarding the launching of 2012 Passat. In this regard, the paper aims to proffer issues pertinent to an analysis of the ad according to the foll owing categories: context, ideology, visual appeals, language, identification and otherness. The main message of the ad would be discussed as well as its effectiveness in eliciting emotional appeal from a wide range of audience. Context The ad was created by Interpublic Group's Deutsch Inc.'s Los Angeles office and was released online on February 2, 2011 (Hall, 2011). It was created for the Super Bowl, but, according to Holmes (2011), â€Å"VW had posted the clip online two weeks before the sporting event — allowing the clip to rack up 10 million views before it ever aired on TV† (par. 2). It was reportedly posted in YouTube and has topped the most viewed and shared branded video totalling â€Å"4.71 million social media shares and 46.05 million views since its online release† (Hall, 2011, par. 1). Description of the Ad? The advertisement began with the famous Star Wars music at the background and a boy in a Darth Vader suit walking along the hall of their home trying his supposed telekinesis powers on different objects: the stationary bike, the dog, the washing machine, a doll seated on a bed, and even a plate of sandwich that was reluctantly pushed over to him by his mother – all to his dismay and disappointment. When he heard his father’s car coming through the driveway, he immediately tried his power on the new Passat. Without his knowledge, and as observed by his parents over the kitchen window, his father used the remote control to start on the ignition of the Passat to coincide with his prodding for ‘the force’ - in total amazement and surprise of the boy. ?Message The message of the ad was that the vehicle responds to the needs of the family, including an unsuspecting boy – who wanted to test if he has any powers on objects. By responding to his efforts, the new Passat would be emotionally appealing to the boy and to the whole family. As reported by Pathak (2011), its creator, Mike Sheldon, CEO of Deutsch LA, the West-Coast arm of Deutsch Inc., disclosed that the main message of the ad was to focus on tapping â€Å"into humanity rather than sheet metal. "We've got every element, from John Williams’ music to a cute six year old," he said. "The Passat is a family car, it's new this year and we have to reach those people"† (Pathak, 2011, pars. 11 & 12). Ideology The basic ideology that framed the worldview in this ad is the human appeal provided by the new Passat by being packaged as a family car – more than seeing it as a piece of steel parts and for its functionality. By using a boy and the appeal of the Star Wars character, Darth

Project Scope and Charter Essay Example for Free

Project Scope and Charter Essay The first phase of any project is the initiation phase. This phase commences when some type of business issue or opportunity is identified bringing about a proposal project to solve or address the issue or opportunity. The main deliverable of this phase is the project charter, which contains a broad view of what the project is about, who is involved, why the project is being conducted and how when the project will be carried out. (Hughes Lecture, 2013) Once the charter is approved the project can move into the planning phase, which is where the charter is used to identify the scope of the project. This paper will examine the relationship between project scope and charter and highlight the benefits of each. Project Charter The project charter is a short document that serves as an informal contract between the project team and the sponsor of the project. (Kloppenberg, 2012, pg 84) This document contains only enough detail to get the project approved so it can move into the planning phase. Project Management Professional, Ritchie Hughes describes the charter as a representation of the â€Å"view from 3000 meters†. The project charter is usually drawn up by the Project Manager and team, or, in instances where a Project Manager has not yet been assigned, the project sponsor will complete the charter. Hughes explains that the functions of the â€Å"why† section of the charter are to ensure: the correct individuals will be consulted (e.g. stakeholders and governance), projects that are linked or dependent on the project in question are identified, the organization has enough resources (internally or externally) to complete the project, a business case for the organization is conveyed and that all the information is provided to support the executive team. (Hughes Lecture, 2013) Approval of the charter grants authority to the project manager to go through with the project and utilize the allotted budget or resources for the project activity. As the charter approval is the â€Å"Go/No Go† decision for the project, a non-approval means termination of the project. (Hughes Lecture, 2013) Scope Approval of the project charter signifies the transition into the planning phase of the project. A critical part of the planning phase is identifying the scope of the project. Project scope is defined as â€Å"the work that must be performed to deliver a product, service, or result with the specified features and functions.† (Kloppenberg, 2012, pg. 142) Ritchie Hughes explained that scope can also mean â€Å"the sum of products, services and results to be provided as a project.† The benefits of scope are that the work to be performed is clarified, listed and any work not to be completed (outside the project’s scope) is identified. Scope is also a useful tool in managing expectations and avoiding assumptions among stakeholders and the project team. (Hughes Lecture, 2013) Scope Creep A common issue when managing a project’s scope is dealing with scope creep. Scope creep can be defined as â€Å"the extra deliverables that can creep into a project.† (Collegiate Projects, 2013, pg. 1) These â€Å"project improvements† can be very hard to avoid but may have a major effect on the project’s budget, timing or quality. Projects that may be susceptible to scope creep should have a scope change management plan that contains: a definition of scope change for the project, a process for submitting and reviewing scope changes, documentation needed for the change process and a tool to track change requests and their resolutions. (Collegiate Projects, 2013, pg. 2,3) An understanding by both parties (project team and sponsor) of scope creep and its effects on the project, and an organized management plan will help avoid scope creep that may negatively affect the project’s success. Conclusion In the early stages of project management, two very important aspects are the project charter and scope of the project. Not all projects need a charter but understanding and managing the scope of a project will help the project team effectively complete the project in time and budget without â€Å"Gold Plating†. References Kloppenborg, T. J. (2012). Contemporary project management: organize, plan, perform (2nd ed.). Mason, Ohio: South-Western Cengage Learning. (2013). Managing Scope Creep. Collegiate Project Services, 1, 1-3. Hughes, R. (Director) (2013, January 31). Project Initiation: Scope Charters. Bus 427. Lecture conducted from Tom Rippon, Victoria.

The Phenomenon Of Globalization Big Brands Marketing Essay

The Phenomenon Of Globalization Big Brands Marketing Essay INTRODUCTION All big brands around the world are now shifting towards the phenomenon of globalization. A product is no more confined to geographical boundaries. Globalisation calls for global marketing strategies being implemented around the world to resonate the brands identity and its image to target customers. A synonymous marketing strategy is cost-effective and this is the strategy applied by many big companies around the world. However, experts also say that this is not always a wise strategy because consumer behaviour around the world varies from culture to culture and from nation to nation. For instance, an American consumer will react and respond differently as compared to a Nepalese consumer. Thus, while implementing global marketing strategies, a wiser move would be to tweak it, customise it, and to relate it with the local consumer behaviour. Similarly, few international big names in Nepal have only implemented their global strategies and are not probably exploiting the huge potential they have. One such case is that of Red Bull in Nepal. Since the entrance of this drink in Nepal, it has done well enough to survive in the Nepalese market as compared to some of the other energy drink brands. Red Bull has implemented its global marketing strategy such as unconventional method without really evaluating its effects on the customer loyalty in Nepal. Thus, the question still remains whether the customer loyalty is influenced by Red Bull in Nepal that uses global unconventional marketing strategies. Statement of problem Red Bulls marketing strategy around the world is to use unconventional strategies that involve guerilla stunts and buzz generating tactics to communicate to their customers. Guerilla marketing is based on below-the-line (BTL) activities where brand recall is created through events and stunts that are mostly related to sports (X-games), parties, adventure and music. The sports Red Bull supports are ones that are not popular in Nepal. Formula one and X-games are not really popular. Similarly, Red Bull does a lot of promotional events at discotheque to enhance its brand. But this is not applicable in Nepalese situation because we dont have any such type of place. This is where the problem lies for Red Bull in Nepal. Like everywhere, the strategy depends on unconventional marketing which is not applicable and does not relate to the Nepalese culture and tradition. For example, how many people in Nepal would be interested in free style football? Hence, if they conduct a sports event based on free style football, still many people who are unrelated to these events will not consider joining there. Also, the idea of X-games that involve moto (motorcycle racing), skiing (ski big air, skier cross), snowboarding, snowmobile, Inline skating, skateboarding, and car racing are not played in Nepal. Thus, any event based on these games would be absolutely useless here. We do not have well organised night clubs and discotheques, as already described. These areas are the best places where most of Red Bulls promotions and selling would take place around the world. Red Bull also conducts a lot of its adventurous events around the world in deserts and mountainous areas. In these contexts, security is the prime issue. One would also argue Red Bull should use above-the-line (ATL) methods of promotions (e.g. television, print and radio) to communicate to a larger audience. The bottomline here is that Red Bull Nepal is not considering the local culture and consumer behavior and is blind ly implementing its global marketing strategies to communicate with its customers. That is why the current research has been done to find out the effectiveness of Red Bulls global unconventional marketing strategy, for example BTL method, in customer loyalty in Nepal. Aim and Objectives Aim The current research was conducted to find out the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal. Objectives To analyse the situation of consumers in energy drink Do they consume energy drink? Are they aware of energy drinks available in markets? Do they prefer any energy drinks? To analyse the factors that affect potential target market of Red Bull in Nepal. Do gender, age-groups, marital status and income of consumers have any effect on Red Bull market in Nepal? Analysis of the Red Bull brand in customer loyalty What consumers think about Red Bull quality? Why consumers think Red Bull was unique among drinks? What consumers think about Red Bull brand? Will Red Bull consumers keep on purchasing it on future? Will Red Bull non-consumers consider purchasing it on future? To analyse the effectiveness of Red Bulls marketing strategy in customer loyalty in Nepal? Will sampling affect customer loyalty? Will promotion events affect customer loyalty? Any suggestion in enhancing customer loyalty? Justification of the study At the end of this study, our research will help understand the effectiveness of Red Bulls global unconventional marketing strategy (e.g. BTL strategy) in customer loyalty in Nepal. In addition, this study will be important to analyse the Red Bull brand in customer loyalty. A detailed report would be generated regarding consumer behavior, preferences, attitudes, reactions, lifestyles, and characteristics which would help us prepare an in-depth analysis on our research objectives. An exciting prospect of this project would be to find out to what extent Red Bull possesses the ability to reach markets and reach consumers as using unconventional marketing strategies limits their reach and opportunities. Lastly, the study will generate recommendations that will be crucial in Red Bull marketing strategy in future. Scope of the study The study comprises of conducting a research in different parts of Kathmandu targeting individuals and groups (principally university and college students, celebrities and media related persons) falling into our target criteria in order to find out the effectiveness of Red Bulls unconventional marketing in Nepal. The research also involves interviews with industry experts to gain their viewpoints and comments on the matter which was important to understand about Red Bull markets in this country. CHAPTER-2 LITERATURE REVIEW Unconventional marketing In the corporate world, the term marketing simply refers to activities carried out by organizations or individuals in order to generate awareness capture interest and boost sales. There are mainly two strategies to generate marketing, for example conventional and unconventional marketing. The first, conventional marketing, a traditional marketing technique, mainly refers to the use of media or ATL activities for the purpose of promoting the brand. These conventional methods comprise of television advertisements, print advertisements in newspapers, magazines, broadcasts on radios, billboards or hoardings and other sources of media. Unlike conventional marketing, the unconventional marketing refers to all those forms of marketing that require lower budgets and more time, imagination, creativity and a lot of energy rather than monetary support. Compared to conventional marketing that lacks an interaction between the organization and the end user, unconventional strategy is more interact ive with customers and gets them really engaged with the activity itself. Examples involve public interceptions, random giveaways or free sampling, and publicity stunt (PR). Unconventional marketing is synonymously used as guerrilla marketing, buzz marketing, public relation tactics, viral marketing, social media, BTL in various literatures. This marketing campaign is principally interactive with consumers who are unexpectedly targeted in unexpected places. Therefore, this campaign is aimed at generating buzz and viral marketing via a unique, engaging and thought-provoking ideology (Romane Knight, The Best Guerrilla Marketing Strategies, http://marketingnotesja.hubpages.com/hub/The-Best-Guerrilla-Marketing-Strategies (Blog), accessed on 21 September 2012). While both forms of marketing result in increased awareness, persuasion and education of the brand, unconventional marketing helps build a bond between the brand and the customer. The Exforsys Inc. website (2011) states that unconventional marketing is an experiential marketing which appeals to the emotions. The customer develops an emotional attachment to a brand, product, person, or idea. Therefore, unconventional marketing greatly enhance the customer interaction in order to gain valuable insights and consequently enhance loyalty. Customer loyalty When a company or a business organisation is opened, it is aimed to generate and retain a loyal customer who would continuously attach with the company in the context of its long-term cost-effective business. The ideology of retaining a long term relationship with brand loyal, i.e. the customer who has the continuous requirement of the same product is called customer loyalty. Customers will leave the company or organisation if it is not aimed at curomer loyalty. Various explanations have been found regarding customer loyalty in literatures. Sivadas and Baker-Prewitt (2000) said there is an increasing recognition that the ultimate objective of customer satisfaction measurement should be customer loyalty. Anton (1996) described satisfaction is positively associated with repurchase intentions, likelihood of recommending a product or service, loyalty and profitability. In 1997, Guiltinan, Paul and Madden (1997) said that satisfied customers are more likely to be repeat (and even become l oyal) customers (Guiltinan, Paul and Madden 1997). While these statements indicate that customer satisfaction is one of the factors of customer loyalty, customer dissatisfaction does not always lead to a reduction in loyalty. For example, even dissatisfied, some customers may be loyal because they dont expect to get any better service even if they did change (Reichheld 1996). In addition to customer satisfaction, brand loyalty may be another factor which may play in customer loyalty. Sometimes, customers can also feel a sense of loyalty and emotional attachment to a particular brand (Fournier 1998). However, the relationship of the brand with a customer is a two-way process in which it is not concerned how a customer feels to a particular brand, and this association is just preference or proclivity (Peppers and Rogers 2004). Customer Acquisition The assurance phase Customer Development The education bonding phase Customer Commitment The sales phase Customer Retention The continuation activity phase Customer Loyalty Cycle Satisfaction Satisfaction Satisfaction Satisfaction S2 S1 S3 S4 Figure 1: Customer Loyalty Cycle as a Business Model used by the Scuba Schools International (SSI) Dive Centres. They acquire students and convert them into loyal customers. S1: Step 1, S2: Step 2, S3: Step 3 and S4: Step 4 (Adapted from http://divessi-indo.com/acquisition/systems.php, accessed on 24 September, 2012). Finally, price may be one of the determining factors of customer loyalty (Fisher 2001). For example, good pricing is an important factor in encouraging customer loyalty (Abratt and Russell 1999). In contrast, if a customer is loyal to a brand, he/she will not care of future price changes (Clark et al. 1995) indicating price may not play a role in customer loyalty. While customer loyalty depends on different factors, the process of customer loyalty is not an easy task in business. The process of customer loyalty can be achieved in 4 steps (Figure 1). The first step is called the assurance phase in which customer is acquired via different marketing or business strategy. Then, customers are made satisfied and then, they are given different trainings and education programs to keep them bonded. This is the education and bonding phase and is the second step of customer loyalty. Again, the customers are made satisfied and customers make commitment in the sales phase or third phase. The satisfaction to customers is continued and customers will stick to the same brand or the same company in the continuation and activity phase. This is quite important to keep the customers retention. The cycle is repeated followed by customer satisfaction. Therefore, customer satisfaction may be one of the important factors in customer loyalty (Figure 1). Measuring marketing effectiveness Companies spend billions of dollars annually on marketing. Because of increasingly competitive markets, firms strive to produce higher and higher profits. This leads to calls for justifying the marketing expenditures (Rust et al 2004). Powell (2002) states that marketing effectiveness is the quality of how marketers perform their marketing activities in order to optimize their expenditures and achieve both short and long term goals. The difference between marketing effectiveness and efficiency is explained by Rust et.al (2004) as they state for example, that price promotions may be efficient in delivering short-term revenues and cash flows but ineffective in the long run if it is destroying profitability and brand equity in the long run. Figure 2: The Chain of Marketing Productivity (Adapted from Journal of Marketing 2004, vol. 68, pp. 76-89). The Chain of Marketing Productivity is a conceptual context that can be utilized for evaluating marketing effectiveness (Figure 2). This model explains the effects of certain marketing actions of a firm on its position and standing in the market. Rust et al (2004) believe that every firm must have a business model which is used to track the effectiveness of marketing expenditures in influencing the knowledge, beliefs and emotions of the customers that ultimately leads to purchase behaviours. They stress on the fact that marketing efforts such as advertising and product improvements help in building long term assets such as brand equity. These long term assets are leveraged to deliver profitability in the short run. Customer thoughts, beliefs and feelings that lead to purchase behaviours are usually measured through non-financial measures such as attitudes and behavioural intentions. These non-financial measures drive financial performance measures like sales, profits and stock values in the short and long runs (Rust et al 2004). Behaviours Hoyer and Macinnis (2009) states that consumer behaviour reflects the sum of all consumer decisions from acquisition to disposition of goods, services and experiences. Behaviour of the consumers is a dynamic process reflecting acquisition, usage and disposition activities. The questions of what, why, how, when and how much to acquire, use and dispose a particular offering can have a major impact on how strategies for marketing and communications are developed. In order to produce, communicate and provide appropriate goods and services, marketers need rich insights on consumer behaviours and what they value (Hoyer Macinnis, 2009). Marketing efforts such as communications and promotions have a long term impact on consumer behaviour. In recent years, consumers have become more price- and promotion-sensitive over the time because there is a lot of information and choice available to them. This is why more and more companies are attempting to influence consumer behaviours through marketing efforts such as promotions and communications (Mela, Gupta Lehman, 1997). Sales Revenue Sales revenue numbers are the most objective measures of marketing effectiveness. Financial benefits, such as sales, from particular marketing efforts are assessed in numerous ways. One traditional method is the Return on Investment (ROI) which is the relative return that is obtained from the required expenditure. Financial impacts like these affect the firms financial position in terms of profit and cash flow. However, these methods are controversial and ineffective if relied upon solely. This is because most of marketing efforts are played out in the long run; there effects cannot be observed in the short run, while methods such as ROI only assess short term effectiveness of marketing efforts. A better usage of such methods must incorporate future cash flows so as to predict and determine the long run marketing effectiveness (Rust et al 2004). Brand Equity Brand equity is a relatively new concept which has developed from the past two decades as core marketing concept. It suggests that brand value can be derived from the discounted cash flows received from the sale of products/services as a result of associations of the brand with those products/services (Rust et al 2004). Rust et al. (2004) further cite Tybout and Carpenter on the enormous brand equity of Home Depot which was the US$84 billion in 1999. This shows that even though there may be a short-term divide between ROI and marketing efforts, it may not be completely ineffective due long laSting value offered through brand equity. Elements of brand equity such as customer lifetime value, brand awareness, associations and recognition can be determined by recognizing prevailing perceptions regarding the brand and functional as well as emotional value propositions that the brand provides (Dunn Halsall, 2009). The impact on customers and resultant developments in valuable assets such as brand and customer equity influence a brands market share and revenue, hence, enhancing its competitive position in the market. Long term benefits of these assets can increase customer responsiveness to brands and its extensions, willingness to pay premiums, referrals, increased usage rates, lower after sales support costs, customer retention and loyalty. All of these factors reflect a larger market share to be enjoyed by the brand with guaranteed greater profitability (Rust et al 2004). There is a wealth of means to measure market effectiveness. Methods to evaluate marketing tactics and impact of marketing expenditures provide the necessary tools to affect the practice of management and to bring further credibility to marketers. From an accounting standpoint, marketing productivity must be categorized into modifications in financial assets as well as intangible assets such as brand equity (Rust et al 2004) . Red Bull-History Red Bull is a popular energy drink that had been manufactured since the early 1962 by the TC Pharmaceutical Co., in Thailand by Chaleo Yoovidhya. The name of the company was subsequently changed into Red Bull Beverage Co. Ltd. It was introduced into the Europe by the Austrian guy Dietrich Mateschitz, who found out that one of the Thai energy drink called Krating Daeng (Thai: Red Bull) was good at soothing the Jetlag. He finally realized that the Asia has a wide potential market for Energy Drinks and there was no such kind of product available in the West or the Europe. In 1984, he established an Austrian company called Red Bull GmbH that sold about a million cans in 1987. Consequently the sale was expanded to other countries like the UK, Germany, Switzerland and others (http://www.fundinguniverse.com/company-histories/red-bull-gmbh-history/). Throughout the world, it is the leader in the energy drinks market and has about 70% of the market share and has annual sales of billion dollar s (Data Monitor, Red Bull GmbH, 2004). Red Bull-Branding When introduced to the markets of the world, very few believed in the successful potentiality of Red Bull as a brand and product. The mere concept of energy drink was brought into inception by Red Bull and most believed that such a confined product category of energy drink was not required when you had other options such as tea or coffee as energy boosters. Beardwood (2010) remarked that Red Bull might be a slightly safer alternative to alcohol. Although there are negative assumptions related to Red Bull brand, it has now become the leading energy drink manufacturer around the world. Regani in 2006 believes that the soul reason of the success of Red Bull in marketing is due to its audacity to think out of the box and its trend setters rather than followers (Regani (2006). Red Bull-The brand While considering Red Bull as a brand, it reflects energy, enthusiasm, active life, trend setters, adventurous and everything that is about youth and its whereabouts. When a person is found to consuming Red Bull, the image created in mind is a cool and trendy one and that is the kind of positioning they have achieved as a brand. All brand managers at Red Bull maintain that the positioning of Red Bull will never change no matter what the situation is, as that is what Red Bull, as a brand has thrived on. Red Bull is more about the brand than the product itself. According to Gschwandtner (2004), it is not Red Bulls sales strategy that helps it sell like hot cakes around the world, but it is its innovative branding strategy that has helped it become the number one energy drink name of the world. Red Bull-Marketing strategy across the world Red Bull as a brand is rebellious in nature and it certainly proves the kind of unconventional marketing strategy it has chosen. They absolutely refuse to advertise and use some of the conventional modes of promotions such as billboards, banner advertisements, taxicab holograms and blimp in a way that many brands would opt to do. Even their TV spots are very different from others. Played only on niche channels, they are merely sketches of a mysterious Austrian artiest that tries to amuse the audience more rather than educating them. They completely pursue unconventional marketing techniques to build the brand that majorly includes buzz generating tactics, event-based marketing, hiring brand ambassadors, supporting student projects, free sampling and others. Rather than going on mass, Red Bull targets underground style with BTL activities. It aims to produce viral buzz by paying college going students, disc jockey (DJ)s and young opinion leaders to host events and parties where the drink can be served. These are the sort of parties Red Bull encourages its ambassador to lead or organise as it aims to associate its brand with such events. Therefore, strong Red Bull branding can be observed at club, cafà © and discotheque where young crowds are mostly present. Red Bull does not spend on advertising and flashy celebrity endorsement. They hire hip youngsters, students and unconventional sports athletes to endorse their brand and promote it. These not only cost less but are also more effective as they are closest to the target market and know the required consumer behaviors. Besides that Red Bull organize and sponsor extreme sports events like the X-games and freestyle football which against complements their strategy of unconventional marketing. Campaigns Their campaigns are mostly based on organizing events that are associated with the brand. These events usually include unconventional sports, parties, student based events and exhibitions. They use such events to heavily brand their product using all kinds of aesthetics and tools. Plus, they also sample at these events to generate product trial and to let their target consumer experience the functionality of Red Bull. Their most recent campaign was the world tour of free style biking champion Kenny Belaey who was taken to all Red Bull operating countries where he performed stunts at different schools, colleges and universities. This event was used to build an impression for Red Bull as an adventurous, outrageous and unique brand. Sampling was also conducted at all stunt venues. Before the tour of Kenny Belaey, Red Bull organized the Free Style footballing competition all around the world where youngsters flaunted some cheeky skills to win the major prize of going to the World Cup in South Africa. Publicity stunt/buzz generating tactics The main motive of Red Bull behind using unconventional and unique marketing strategies is to generate or create people talking about them that gradually support to promote them. They aim to create a buzz through their events that is why they do not prefer using the conventional modes of communication (e.g. TV, radio and print media). Red Bull aims to create a viral fever through its events where people are amazed by the activities they perform and talk about it. The message spreads like wild fire that is the thing each Red Bull brand manager or brand ambassador targets in all its operating countries. Main motive is to do something so outrageous and unique, that people keep talking about it. Therefore, the brand is both getting the required mileage and developing a customer base for itself. A small example of how Red Bull tried to generate a buzz was the high jump that their hired athlete attempted from the tallest buildings in all the Red Bull operating countries. Media was invited to the stunt and heavy Red Bull branding was exhibited. There was great hype and anticipation because of such an outrageous attempt being made by a person. People kept talking about it and there was a certain buzz about this stunt. The venues for the stunt were heavily branded with Red Bull aesthetics to demonstrate that it is Red Bull who owns the event. The stunts were successfully completed in all Red Bull operating countries with the media heavily publishing it on TV, print and radio. The amazing factor was achieved as people were talking about it and this was exactly what Red Bull wanted to achieve with this stunt. In this context, it might not be selling the product through these stunts but it is actually developing the brand as an adventurous and unique one and also that it is creatin g a buzz about Red Bull which is basically the target and aim of the Red Bull brand manager or ambassador at the closing of the event. Endorsements Red Bull does not really rely on celebrity endorsement as that is not its style. What it does is acquiring sports teams around the world and supporting them as its official sponsor. The following endorsements are currently made by this brand: Red Bull is the official sponsor of all X-games conducted around the world. This endorsement complements their marketing strategy of being unconventional. All venues and player dresses are Red Bull branded and heavy sampling is done at these events. Red Bull has acquired two football teams around the world. One plays in the Major League Soccer in the United States of America and is known as the New York Red Bulls (http://www.newyorkredbulls.com/), accessed on 25 September, 2012). The other one is in the Austrian Football League and is known as Red Bull Salzburg (http://www.austria-salzburg.at/, accessed on 25 September, 2012). Both the teams have their kits branded with Red Bull. Red Bull Salzburg even have their stadium named after Red Bull and is called the Red Bull Arena. One can easily notice the heavy branding of Red Bull at the stadium. This is an effective plan that involves the heavy media coverage of football all over the world. Red Bull owns a Formula One team which has been doing incredibly well since the acquisition took place (http://www.formula1.com/news/headlines/2010/5/10796.html, accessed on 25 September, 2012). The car and the drivers dress are completely branded with Red Bull logos. This is again a very effective because Formula One racing gets a lot of coverage around the world and gives Red Bull the required mileage in its target audience. Red Bull endorses the major stars in unconventional sports and gaming. A stand out example is Kenny Belaey who has been supported by Red Bull throughout his career as a free style biker (http://www.tribalzine.com/?Kenny-Belaey-after-the-success-of, accessed on 25 September, 2012). Sampling through brand ambassadors Another strategy of the marketing by Red Bull is the contract with brand ambassadors at schools, colleges and universities to represent the brand at social events and hangouts. These brand ambassadors are given cartoon/s of Red Bull to sample at parties and spots where Red Bull might be needed. These situations occur when students are in mental or physical stress due to various reasons, for examples sports events or time of academic examinations. The idea is to hire cool college going students to represent the brand amongst its intended target market. Another promotional strategy is involved in educating consumers. Red Bull organises travel in by its staffs in a car that carries large cans of Red Bull. The Red Bull staffs target those individuals who lack energy and wishes of energy. Then, the staffs give a free can of Red Bull to these people. This strategy seems to be successful during the introduction of Red Bull into public. Red Bull-Establishment in Nepal and structure Red Bull was finally launched in Nepal in 2002 and since it has been a leader in the market with relatively lesser competition. Red Bull was brought to Nepal by S.M. Chawla Company that only handled distribution of Red Bull initially. When the headquarters in Dubai assessed the sales in Nepal, they decided to officially start their operations in an office of their own. In 2004, Red Bull Nepal was established with three functional departments namely Marketing, Sales and Finance. Red Bull is currently being operated in Kathmandu with the Asian head office being in the United Arab Emirates (Figure 3). It has set up its premises in all three cities where distribution and marketing operations are executed. The current organizational structure of Red Bull Nepal is shown in Figure 3. Figure 3 : The current organizational structure of Red Bull Nepal. Marketing The current organizational structure of Red Bull Nepal is governed by Asian Head Office. This office primarily plans and executes BTL promotional activities for Red Bull. Understanding the consumer need and coming up with activities to fulfill them is one of their most important tasks. Pre- and Post- event communications of all promotional activities are also taken care of by this office. Each city has one marketing head and three Student Brand Managers hired from popular universities to work as a team. Marketing department also handles communication via social media like Facebook and others. Sports and Events This is a dedicated team that plans around the year activities based on sports and other functional events. Red Bull conducts all its marketing through guerilla style and that is why this department has its special importance. They primarily plan and execute accompanied by collaboration with the marketing department. Finance Finance Department consists of a precise and dedicated full-time team member. The finance team distributes the budget for executing the marketing activities. This department also looks after the wage control system. The team also maintains and keeps track record of monthly sales. This department submits the monthly reports of sales performance to the head office in Dubai. Communication This department handles all the pre- and post-event communication of Red Bull events and activities through all media that include TV, print, radio and social media. This strategy is similar to the idea of communication in unconventional marketing of Red Bull brand to its audience. This department actively stays in touch with people in the media to disseminate news about everything that Red Bull is doing not just in Nepal but also around the world. Sales Since Red Bull

Racial Prejudice in Harper Lee´s To Kill a Mockingbird Essay -- discri

Life is like a thrill ride; one never knows what will be in store for them. Many characters in the story To Kill a Mockingbird by Harper Lee feel the same way about life, having experienced many surprising and unexpected turns of events. This story is about a sleepy southern town filled with prejudice, and a lawyer’s quest, along with his children Scout and Jem, to take steps in ridding the town of its prejudiced attitude. Despite being a white man, a lawyer named Atticus, defends an innocent black man accused of raping a white woman. However, everything does not go as was hoped, and the mindset of the society overpowered Atticus’s fair-minded argument. From this emerges a theme regarding the bigotry and bias overwhelming Maycomb: A prejudiced society results in blindness and ignorance, which can be thwarted through courageous and compassionate actions. The discriminatory mindset of Maycomb’s society shows how prejudice can result in blindness. For example, in Scout’s class, Miss Gates talks about persecution of innocent people in a society after a student brings up the topic of Hitler and the massacre going on in Germany. â€Å"Over here we don’t believe in persecuting anybody. Persecution comes from people who are prejudiced.† (329) Miss Gates is extremely biased towards black people in her own society, and she doesn’t recognize the atrocities happening all around her, similar to the ones happening in Germany. This quote employs irony to show that because of these dominant external and internal influences, Miss Gates is blind to the injustice taking place. She is overly discriminatory towards black people, and feels that they should be treated as lower than white people. This shows how strongly biased mindsets, similar to th... ...history by nearly every race and group in the world; even those who seem the most peaceful and sophisticated commit this atrocity. For example, in the American colonial times, white men from Europe settling in the Americas discriminated against the Native Americans. They decided that they were superior to the Native Americans, and that they had total right to rampage their native lands and claim it as their own. This has been happening ever since the beginning of time and it will continue until the end of civilization, but through courage and compassion, the destructive course of prejudice can be controlled. Work Cited Lee, Harper. To Kill a Mockingbird. New York: Warner Books, 1982.

The Transformation of George in John Steinbecks Of Mice and Men :: Steinbeck Of Mice and Men Essays

The Transformation of George in Of Mice and Men Of Mice and Men, by John Steinbeck, is a dramatic novel that depicts how different groups of people were treated and how hard life was during the Great Depression. Lennie and George were the main characters along with Curley and his wife, Candy, Slim, and Crooks. Lennie, a big guy and mentally slow, is George's friend and doesn't really change throughout the novel. George, on the other hand, is a small man and changes from a daydreamer to a more down-to-earth, logical person. In the beginning of the novel George daydreams of the future and tells Lennie stories about how they are going to have a farm someday with rabbits. George never really has any set plans on how he will get the farm with Lennie. At about the same time George is telling tales of the future, Lennie is petting mice and killing them. George knows that killing the mice is an accident and doesn't think Lennie would hurt any people. George and Lennie keep drifting and land a job in Soledad, California. Upon arriving in Soledad, George and Lennie meet Candy, an old man with a gimp hand who shows an interest in the farm. Candy offers to throw in $350 if he can be a part of their "dream farm". Suddenly, Georges dreams of the future start to seem more like a reality when they hear of a small plot of land for sale. When everything seems to be going right, a freak accident occurs. Lennie is invited by Curley's wife to pet her hair. He starts to pet her hair when she quickly wants him to let go and screams. Lennie panics and accidentally kills her because he hasn't learned from his mistakes. When Curley, the boss' son, hears of what happened he starts to look for Lennie who is hiding. Curley says that when he finds Lennie he will shoot him in the gut. George knows that him and Lennie couldn't run from this mistake, and Lennie will be hunted and killed painfully. To spare him the pain George kills Lennie quickly. Even though going on with the dream farm would be possible, George knows it wouldn't be the same without Lennie.