Case study 5 Example | Topics and Well Written Essays - 750 words

5 - Case Study Example The natural environment offers luxury, a sense of rejuvenation as well as romance and intimacy that comes with hotels. The tropical gardens and spas which also used the natural environment in the treatment by use of natural herbs and spices as well as the interior designing with the same natural environment theme attracted a wide number of customers from the old to the young generation. This is in addition to the prices that are not as exorbitant as is the case with luxurious hotels. What this unique branding strategy has done is to ensure that the Banyan Tree hotel chains are relaxing and hence attract many corporate people who want pure and total relaxation in areas away from limelight but which also present a sense of security and what better places than secluded areas with a heavy hint of the nature which is relaxing. This strategy which has been maintained in all their hotel chains has contributed to the sustainability of the brand as regular high clients are maintained and they attract new customers regularly as well. 2. The Banyan Tree has experienced many crisis events and has been able to continue on a path of growth and expansion. Based on its past experiences, what key elements would you include in a plan for crisis prevention and management plan for Banyan Tree and describe why proper planning is important in today’s global environment? The hotel chain has experienced a chain of crisis such as depression in the hotel business, tsunami, stiff competition, high expenses, restrictions by some countries on importations of food and other goods among others. These crisis demands different specific elements to prevent as well as manage them. When it comes to depression in the hotel industry, nothing much can be done in this area and the only way the brand can prevent itself from going under is to have established a regular customer base where even if the hotel fails to attract new customers, it is dependent on its